Wanted: Sparkling Idea for Personalized Travel Information

Aviation Managers provide sights into the current digital practice of their companies at the Aviation Symposium in Frankfurt, November 2017/Photos: jwm

Airline managers see significant changes as well as opportunities for their companies through digitization. It is undisputed: the expectations are high. Leading airlines have long invested considerable sums in digital initiatives, but the very individual passenger information for the journey from A to B is still coming.
At the Aviation Symposium in Frankfurt at the end of November, Heike Birlenbach, Senior Vice President Sales Hub Airlines of the Lufthansa Group, Joerg Tuensmeyer, Sales Director of British Airways for Europe, Africa and Latin America, as well as Dr. Ing. Pierre Dominique Prümm, responsible for flight operations and terminal management at Fraport, provided insights into the current digital practice of their companies.
The Lufthansa Group has Continue reading “Wanted: Sparkling Idea for Personalized Travel Information” »

Europe’s aviation business models on the test bench

Tourism, low cost, regional flights – everyone wants to grow. Panel discussion in Frankfurt (from left: moderator Timo Kotowski / FAZ, Roland Keppler, Oliver Wagner and Jochen-Schadt) / Photo: Messe Frankfurt

Germany and Europe’s aviation business models are on the ,test bench´ after the bankruptcies of Air Berlin, Monarch Air and Alitalia. According to experts, further bankruptcies will follow, as consolidation in Europe is in full swing. In Frankfurt at the end of November this item was heatedly debated on this year’s Aviation Symposium und business models were presented.

For Eurowings sales chief and Chief Commercial Officer Oliver Wagner Lowcost is still one of the main trends, especially Continue reading “Europe’s aviation business models on the test bench” »

Will Industry 4.0 drive the pilots out of the cockpits?

Future control of commercial aircraft from the ground? / Image: Psibemetix.Inc.

With the fourth industrial revolution – the industry 4.0 – the interplay of man and machine changes dramatically. The symposium of the Research Network for Pilot Training (FHP), of the Technical University of Darmstadt, this year focussed on this topic.

Can, or will, the artificial intelligence drive the pilots out of the cockpits? How will Industry 4.0 affect the training of pilots and air traffic controllers and change their requirements profile? What about the security risks caused by digital automation, hardware and software failures, the effects of hacking and viruses, the automation scenarios and the cockpit constellations in the future? The following is an excerpt from the report about a two and a half day symposium in the Rheingau with scientists, pilots and training officers of airlines and the German air traffic control, who tried to find answers. Continue reading “Will Industry 4.0 drive the pilots out of the cockpits?” »

About the perfect storm in a new working world

Sees the perfect storm: Thomas Vollmoeller, CEO Xing AG at the economic summit on July 1st in Seeheim/Foto: Gregor Schläger

“In five years, virtual systems will be more important than mobile devices, similar to mobile devices have overtaken the PCs. The power in this new working world will have new talents with their new ideas,” says Thomas Vollmoeller, CEO Xing AG, about the change in the working world. Jobs would be completely redefined by new technologies, the use of robots, Internet of Everything and virtual and augmented reality. It will be the perfect storm.

The global network will create a huge added value and many new jobs. Virtual Reality and Augmented Reality generated new techniques with new opportunities. However, the new structure of the working world with Continue reading “About the perfect storm in a new working world” »

Economic Summit Germany on July 1 at Lufthansa in Seeheim-Jugenheim

Terrace of the conference hotel in Seeheim-Jugenheim / Photo: DA! GmbH

We experience change every day. Can it be designed? What can politicians, entrepreneurs and thinkers do? What can the individual move? Can we look ahead? The answers will be provided by the 2017 Economic Summit, which will take place on July 1 at Lufthansa in Seeheim-Jugenheim. It is under the motto: “Change – shaping change”.


Continue reading “Economic Summit Germany on July 1 at Lufthansa in Seeheim-Jugenheim” »

The New Customer

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“Conventions have to be turned upside down in order to provide the customer with relevant information” says Sebastian Fleischmann, Managing Director of Selligent GmbH/Image: Johanna Wenninger-Muhr

Identify unfulfilled needs, solve urgent problems or simply entertain the customer. This is the new marketing approach, called Consumer First Marketing. It goes far beyond Costumer Relationship Marketing, which has been practiced since the 1990s, and is supported by the latest communication technologies such as virtual reality, augmented reality, mixed reality or even holo-lenses. The place of the performance: a loft at the Munich Ostbahnhof in mid-February.

Marketing dominated by marketing schedules and sales targets, is miles away from the interests of today’s self-assured and networked consumers. With this provocative thesis, Sebastian Fleischmann, Managing Director of Selligent GmbH, goes straight to medias res in the sky-blue retro suit and the 1980s Vokuhila hairstyle. Continue reading “The New Customer” »