Airline managers see significant changes as well as opportunities for their companies through digitization. It is undisputed: the expectations are high. Leading airlines have long invested considerable sums in digital initiatives, but the very individual passenger information for the journey from A to B is still coming.
At the Aviation Symposium in Frankfurt at the end of November, Heike Birlenbach, Senior Vice President Sales Hub Airlines of the Lufthansa Group, Joerg Tuensmeyer, Sales Director of British Airways for Europe, Africa and Latin America, as well as Dr. Ing. Pierre Dominique Prümm, responsible for flight operations and terminal management at Fraport, provided insights into the current digital practice of their companies.
The Lufthansa Group has Continue reading “Wanted: Sparkling Idea for Personalized Travel Information”