Category: Trends

Trends

Economic Summit Germany on July 1 at Lufthansa in Seeheim-Jugenheim

Terrace of the conference hotel in Seeheim-Jugenheim / Photo: DA! GmbH

We experience change every day. Can it be designed? What can politicians, entrepreneurs and thinkers do? What can the individual move? Can we look ahead? The answers will be provided by the 2017 Economic Summit, which will take place on July 1 at Lufthansa in Seeheim-Jugenheim. It is under the motto: “Change – shaping change”.


Continue reading “Economic Summit Germany on July 1 at Lufthansa in Seeheim-Jugenheim”

The New Customer

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“Conventions have to be turned upside down in order to provide the customer with relevant information” says Sebastian Fleischmann, Managing Director of Selligent GmbH/Image: Johanna Wenninger-Muhr

Identify unfulfilled needs, solve urgent problems or simply entertain the customer. This is the new marketing approach, called Consumer First Marketing. It goes far beyond Costumer Relationship Marketing, which has been practiced since the 1990s, and is supported by the latest communication technologies such as virtual reality, augmented reality, mixed reality or even holo-lenses. The place of the performance: a loft at the Munich Ostbahnhof in mid-February.

Marketing dominated by marketing schedules and sales targets, is miles away from the interests of today’s self-assured and networked consumers. With this provocative thesis, Sebastian Fleischmann, Managing Director of Selligent GmbH, goes straight to medias res in the sky-blue retro suit and the 1980s Vokuhila hairstyle. Continue reading “The New Customer”