Star Alliance celebrates its 20th birthday

 

On May 13th, 2017, Star Alliance returned to Frankfurt, the place of its birth, to celebrate 20 years of “Connecting People and Cultures”. As part of its customer interaction for its 20th Anniversary, Star Alliance will be running a global competition http://www.staralliance.com/en/mileagemillionaire

The Alliance’s Chief Executive Board, comprising the CEOs of all 28 member airlines, will hold its summer board meeting in Frankfurt on May 14th. The meeting falls exactly 20 years to the day when its founder members – Air Canada, Lufthansa, Scandinavian Airlines, THAI and United – first stunned the aviation industry with the announcement that they would come together to form the world`s first global aviation alliance.

“Our founding fathers had a very forward thinking vision back in 1997,” said Jeffrey Goh, who took over as CEO of Star Alliance in January this year. “From that moment on Star Alliance was destined to drive innovation in the airline industry. We have done this successfully for the last 20 years, constantly striving to meet that original vision of a global network seamlessly integrated for international travel.”

Mileage Millionaire Competition
As part of its customer interaction for its 20th Anniversary, Star Alliance will be running a global competition, inspired by the theme of “Connecting People and Cultures”, which will offer winners the chance to become a mileage millionaire. Each of the Alliance’s 21 FFPs is offering one million miles (or equivalent) to one competition winner. Entrants are asked to upload a picture of themselves and to share a cultural experience they enjoyed at http://www.staralliance.com/en/mileagemillionaire The cultural experiences will be shown on an interactive world map. The competition runs from May 14th to July 31st, 2017.

In support of the 20th anniversary campaign, each of the 28 Star Alliance member carriers has come up with their own local cultural experience idea. The five founding carriers, Air Canada, Lufthansa, Scandinavian Airlines, THAI and United, have gone one step further by challenging National Geographic’s Travel Nomad, Robert Reid, to test their recommendations personally and report back to travellers on his experience.

About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brazil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,400 daily flights to 1,300 airports in 191 countries.

Source: Star Alliance

Leave a Reply

Your email address will not be published. Required fields are marked *